Automate your savings

Our Automate service plan provides hassle-free savings for Enterprise customers with large AWS spends. Our fee is paid from the savings we generate. No technical changes, no technical compromises, no precise forecasting and no tedious optimization tasks.

Trusted by digital innovators
dojo
snaplogic
verato
form3
dojo
snaplogic
verato
form3
dojo
snaplogic
verato
form3

A part of your team focused on your goals

No one moved to the cloud to become experts managing it. We take the Reserved Instance and Savings Plan overhead away so you make savings without any distraction. 

We’re on hand to help when you need us, and our collaborative approach ensures our optimization approach considers your future plans, not just your historical trends.

Automate 698x576 (1)

Uncertainty managed, costs saved

  • Optimal AWS savings with high coverage and utilization, at the highest discount rates
  • Simplified budget management through low, stable unit costs
  • Transparent KPIs and benchmarks to measure performance and ensure efficiency
  • Cost and usage dashboard for reporting and trend analysis
  • Easy to use with simple integration into your current processes and management tools
  • Dedicated Account Manager to keep you informed and provide access to wider FinOps support

Our Savings Review provides a simple, fast and secure process to show what we can do for you. You’ll gain insights into your current approach, savings estimates based on your cloud usage and our team will be available to talk you through the results.

No technical compromise 737x514

Success Based Pricing

Our automated system reviews data from your latest cost and usage report. Our experts continually refine pre-scheduled adjustments to Savings Plans (SPs) and Reserved Instances (RIs) to reliably reduce your AWS spend.

You can optionally set a budget to make additional savings with upfront payments.

Our monthly fee is a percentage of actual RI & SP savings generated in the previous month.

Automate 2

Our activity is isolated from your usage accounts

  • Secure-by-design, access required only to cost and usage meta-data
  • You’ll have independent control of our access
  • No impact on existing AWS relationships
  • No impact on how you pay your AWS invoices
  • No impact on existing contracts with AWS
  • No change to the ownership of your existing AWS accounts
  • Isolating our activity maintains security and makes auditing easy
Accelerate secure by design

Performance KPIs and Benchmarks

Our Portal provides complete transparency on what we’re doing for you and what value that is creating. It provides benchmarks and KPIs so that you can easily check in and compare performance over time. Your Account Manager will answer your questions and ensure you have access to the right Strategic Blue experts, when you need them.

 

Cost and Usage Dashboard

Our dashboard is for your optional use. It provides insights into your cloud spend, allows you to track changes over time and drill down into details behind trend changes or the summaries provided by your homepage. It is based on the AWS Cudos dashboard. You remain free to continue using any other other monitoring, reporting, analysis or advisory tooling you wish to use.

 

How we helped SnapLogic’s AI-powered integration platform

We are proud to play our part in enabling SnapLogic to lead the surging enterprise automation market. While we focus on cloud cost management, SnapLogic focuses on its market understanding, innovation and growth. This focus has been recognized by their continued success and appearance in the ‘Magic Quadrant for Data Integration Tools’.

Snaplogic Favicon 77x77 (1)
"Strategic Blue is an integral FinOps partner for Snaplogic as they play a significant role in our overall AWS cost strategy. They are responsive to our needs and continuously surfacing opportunities to optimize further."
Jack Tang, SnapLogic
AI 698x576 (1)

Our Strategic Blue experts

Working alone, organizations are rarely able to take full advantage of RIs and SPs. This can be due to the challenge of:


  • Forecasting spend or usage confidently
  • Concerns of limiting technical flexibility
  • Complex, time consuming management 

The result is missed savings from under-commitment or wasted spend from over-commitment. 

Our proactive and systematic approach removes the constraint of standard 1 and 3 year AWS commitment terms. It creates the flexibility to adjust more dynamically to your usage changes. This removes the need for precise forecasting and protects engineers’ freedom to change how you use the cloud while still giving you high coverage, high utilization and high savings.

Marque Dark White
“My background managing price & volume risk in commodities & financial markets helps shape our approach to optimizing cloud spend”
Dr Jon Smith, Chief Commercial Officer
Jon S 698x576

Estimate how much you can save with our cloud cost optimization

When it comes to rate optimization, the devil is in the detail. Estimates based on best-case scenarios or even “average” savings are typically meaningless and generally unhelpful. Our Savings Review will help you make informed, data-driven decisions based on your cost and usage metadata.

Frequently asked questions

What our customers want to know.

What services does Automate cover?

Automate provides cost optimization for any AWS service for which a Reserved Instance (RI) or Savings Plan (SP) can be purchased. You remain free to use any other AWS services you wish. AWS provides more options to mitigate lock-in risk (e.g. scope of eligible services, changing or selling commitments) for EC2, Fargate and Lambda so we manage these “core services” entirely autonomously. As there are fewer options available for other services eligible for commitments like RDS and Opensearch, “additional services”, we confirm our actions with you before proceeding.

We already have RIs & SPs, can you still help us?

We have never found an organization we couldn’t create additional savings for. How much we could actually save you entirely depends on what you use, how you use it and how well optimized you already are.
Rather than guess or overstate the potential with unrealistic, best case scenarios we’ve made it easy for you to receive a tailored evidence-based report.

Our free Savings Review walks you through the process of granting the light touch access we need to your AWS Cost and Usage Report. With this metadata we need no access to the data within your accounts to provide a detailed overview. In the results you’ll see how well optimized you are, receive insights into your current approach and see projections about what more we could do for you. 

It’s important to remember that savings are not just financial. With the time we also save you from having to manage this yourself and the flexibility we create to avoid lock-in to services/spend you’ll be far better equipped to follow more strategic objectives.

What coverage is achieved on the Automate plan?

Coverage is often used as if it is the metric to define how efficient a commitment strategy is. The reality is that it is just one metric. It is important to consider other metrics as well:

Utilization (%): the benefit of commitments is applied on an hourly basis. Utilization is an expression of how many hours you had cloud usage to which the commitment could be applied. The goal here is not necessarily 100%. Each commitment has a different tipping point in utilization where the overall effect switches from positive to negative. Striving only for 100% would mean missing out on some savings potential.

Wastage ($): the cost associated with commitments where their utilization is so low that it is costing you more than it is saving. This should be minimized wherever possible.
Discount (%): what saving off the undiscounted (on-demand) rate is being realized.

Our aim is to maximize coverage, utilization and discount % whilst minimizing wastage. Ultimately the key metric to measure how effective your approach to rate optimization is how much do you save overall compared to the undiscounted, on-demand rate.

Our free savings review will help you understand what this would mean for you in a quick and easy, but secure process.

How do you avoid lock-in while using commitments?

The secret is intense usage monitoring, automated actions to respond to changes, making use of all available Reserved Instance and Savings Plan commitment buying and selling options whilst staggering commitment end dates to allow more precise control.

In this way we can balance discount and lock-in risk whilst avoiding making commitments to large amounts of spend beyond just the short term. With carefully managed strategies this strikes the balance that suits your environment and gives you savings without compromising your flexibility to change how you use the cloud. Learn more.

We’re so confident in our approach that our fee accounts for both savings and wastage. If we take an approach that generates wastage it reduces our fee. This is not capped, even to the point that we would provide credits should the wastage exceed the savings in the extremely unlikely event that this occurred.

How important is forecasting?

Our approach uses your historical data to build trends to inform decisions about future usage and guide our commitment strategy. It can run entirely from this without any forecast information.

The past is not always a good predictor of the future though. It will not predict any significant changes in your usage as a result of a planned migration or a shutdown of a legacy system for example. Inevitably, when working off historical data there will be a lag in identifying such a change and taking action to adjust. This lag will introduce temporary inefficiencies.

Our approach enables you to provide insights on significant upcoming changes like this that our systems can incorporate and adjust for so you’re always optimized.

Why can't I do this myself?

It is true that AWS provides lots of tools to help you see where Reserved Instance and Savings Plan commitments might make you savings.

Many organizations could do more themselves, but in reality often they don’t and we find savings at every organization we review. The reason for this is not tooling (there’s plenty of recommendation engines out there) and not choice (you can choose from 26 ways to buy commitments).

Our experience suggest it’s a combination of:

  • Time: Organizations have limited time and people with the right skills available to explore and act on recommendations. This is what we do, it’s our dedicated focus and we have the tools to manage it efficiently so that we can take it off your hands.
  • Risk: Traditional ways of making commitments needs confident forecasting to predict future usage and to avoid wastage. The risk of getting it wrong stops many from taking any action or makes them overly conservative in their commitment management. We have many ways to forecast and reduce risk of commitments so you can confidently access the best savings.
  • ROI: Savings achieved must be worth the time and money spent achieving them. Any time and resources spent optimizing cloud cost is time not spent leveraging cloud potential. The losses from this can be far greater than the savings made. 

The result is that organizations pay for flexibility they don’t need or take a simplistic approach that limits future choice.

How does Automate fit with my existing teams?

We do rate optimization for you so your team is free to focus elsewhere. We have dedicated teams using tools we’ve developed for this specific purpose to use on your behalf. We can take the entire commitment management process away from you and build shared incentives to create sustainable long-term success.

Your teams can use this time and the flexibility we create to focus on other areas of cost optimization (e.g. rightsizing, scheduling, modernization or rearchitecting) or driving your organization forward in other ways that requires their specific internal expertise.

What is the security impact?

Our service is secure and non-intrusive. We require no access to the data within your accounts. You retain independent control of our access. You create the roles we need, and can remove them at any time you wish.

We use an AWS best practice RBAC, IAM and SCP approach to grant access on a non-intrusive, least-privilege basis. Our access is defined in the following templates which create clearly defined roles to serve the following purposes, each for a single, named Strategic Blue account:

Read data about your payer account:
List accounts and their tags, describe cost and usage report definitions and read the S3 bucket that holds those reports (CloudFormation).

Validate data with Cost Explorer:
Used to verify our optimization actions have been correctly applied by AWS, view usage, billing and savings plan information (CloudFormation).

Commitment-holding account access control:
Any reserved instances or savings plans we purchase to access discounts are registered to “Commitment Holding Accounts” used exclusively by us. We may ask your team to create some AWS accounts, under your payer account that will always remain owned by you. We may also ask you to invite additional accounts that will always be owned by us into your organization. For your convenience and transparency, as our customer, your Portal homepage summarizes the commitments in holding accounts you own.

We have admin access to these accounts so that we can buy, exchange and modify Reserved Instances and Savings Plans. If you prefer you can grant a reduced level of access using this (CloudFormation).

Reserved Instance Marketplace
We can optionally grant our commitment-holding accounts the ability to sell unused Reserved Instances on the AWS RI Marketplace as a further method of improving efficiency if your usage changes (CloudFormation).

What happens to any wastage from commitments?

Our approach and entire business model revolve around maximizing discounts while minimizing unnecessary wastage. Our fee accounts for both savings and wastage. If we take an approach that generates wastage it reduces our fee. This is not capped, even to the point that we would provide credits should the wastage exceed the savings in the extremely unlikely event that this occurred.

What are the terms & conditions?

Automate is provided via our Master Business Service Agreement on a 36 month initial term. It is available under English, Delaware or California Law. Under this Agreement we take sole charge of the buying and selling of Reserved Instance and Savings Plan commitments into dedicated commitment holding AWS accounts. In brief summary:

You:

  • remain under your existing AWS Customer Agreement terms and conditions (or equivalent)
  • provide regular high level usage forecasts (including >5 days notice of any material changes)
  • must meet the Automate Service Plan Qualification Criteria in our Service Description. This description is incorporated into your contract and covers service delivery, deliverables, roles and responsibilities

We:

  • charge a monthly fee calculated as a share of the savings from Reserved Instances and Savings Plans
  • reserve a right for early termination if you fail to meet high level forecast requirements should they result in persistent losses
  • have a termination compensation provision for customer default or for customer convenience may withdraw Automate if there is a material change to AWS’ product(s) that means our commitment strategy cannot be supported
What is the onboarding process?

We may ask your team to create some AWS accounts under any payer account we will be optimizing. These “commitment holding accounts” will be for our exclusive use and will house any Reserved Instances or Savings Plans we purchase to access discounts. They will generate no cloud usage.

You will own these accounts and any reserved instances or savings plans purchased within them. You will implement SCPs we provide so that your AWS usage accounts cannot purchase Reserved Instances or create Savings Plans. This ensures there is no duplication of purchasing that could cause wastage as we manage all this for you. We may also make use of similar accounts that we always own.

The use of these accounts makes it possible for us to manage commitments efficiently. It also helps minimize our access to your environment, creates clear isolation from your data/usage accounts and enables you to easily, and independently audit our activities if required.

Does my AWS invoicing change?

Onboarding with us will not affect your current AWS invoice process.

You will receive Strategic Blue invoices for the Automate fee before the 7th day of the calendar month. Payment is on 30 day terms with a 1% late fee.

Will it impact my Private Pricing?

No. We can work alongside any Private Pricing you may have.