Choose Strategic Blue if you are serious about saving

Since 2010, we’ve offered cloud cost management solutions that are easy to evaluate, secure to implement, and deliver measurable impact.

3 steps to low risk, high reward

Choose SB Optimize

Optimize.

Our centralized Reserved Instance (RI) & Savings Plan (SP) optimization maximizes efficiency and security.

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Choose SB Manage v2

Manage.

Our proactive and flexible management approach adapts as your cloud needs change to avoid large, fixed long-term AWS spend or usage lock-in.

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Choose SB Inform

Inform.

Stay on top of cost efficiency and cloud usage trends with clear KPIs, a cost and usage dashboard, anomaly detection and budget management.

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3 key results you can rely on

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CTO Reduce TCO
Reduce TCO

Stretch your budget further by paying the right price for what you’re using

CTO Increase ROI
Increase ROI

Release time so your teams can focus where their expertise has most impact

CTO Manage uncertainty
Manage uncertainty

Make cloud costs more predictable without the need for precise usage forecasting

95% of our customers stay with us for the long-term.

Our self-serve tools put our team’s expertise at your fingertips. Unlock the most value from your Reserved Instances and Savings Plans.

How it works Automate replacement

Automate: Powering enterprises with discounts of up to 45%.

Secure long-term, reliable savings at scale.

Benefit from a 3-year AWS discount without any lock-in contracts and with full technical flexibility. Keep your cloud costs in check with the support of a cloud specialist who knows how.

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Accelerate 1

Accelerate: Accelerating UK public sector companies.

Get a 1-year perfect discount with no risk of under or overspending, and no usage commitments.

Time is precious—we're here to help you channel resources back into work that you're most passionate about.

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A partner you can trust

Choose SB Secure

Secure.

We use ony cost and usage metadata and require no access to the data within your cloud accounts. With no impact to your AWS relationships, technical cloud operation or configuration our activity is easy to isolate and audit.

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Choosing SB Experienced

Experienced.

Founded in 2010 we’ve been doing FinOps since before it had a name. We combine all those years‘ experience with a background in commodity trading to deliver a no nonsense, no compromise approach to cloud cost optimization.

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Cboosing SB Dedicated

Dedicated.

Our dedicated team of certified FinOps experts combine specialist in-house technology with human insight to adapt to your specific requirements, support your teams and avoid automated responses to anomalies in the data.

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Trusted by digital innovators, since 2010:
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Our Strategic Blue experts

Rate optimization with RI & SP commitments is ideally suited to specialist third-party approaches. It requires no specific knowledge of what you’re doing in the cloud, how you’ve configured services to work together and what outcomes they’re delivering. 

The key aspects of a successful approach can be applied equally well to any organization:

  • Analytical tools that match usage patterns to the AWS pricing model
  • Strategies that can account for the bigger picture, react to usage changes and adapt to organization’s individual priorities 
  • Automation that ensures timely access to the right information and reliable execution of the right actions
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“We’re proud of the part we play in supporting what our customers achieve from their use of AWS.”
Dr James Mitchell, CEO and Founder
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See how much you could save.

When it comes to rate optimization, the devil is in the detail. Don't rely on estimates based on best-case scenario's—use our Savings Review to project how much you could save, based on your cost and usage metadata.