SUSTAINABILITY IS IN OUR ROOTS
Strategic Blue takes the financial uncertainty out of cloud operations
Protecting profits and the planet
Our mission is to remove financial barriers to cloud adoption as part of the solution towards the ever increasing demand for electricity.
Compared to traditional, localised, smaller scale technology deployments, the cloud offers huge energy efficiency potential. Using their scale, large cloud providers minimise their energy use and maximise their use of renewable energy.
By enabling cost effective and efficient use of cloud, we aim to incentivise and support cloud adoption. By doing this, we feel that we are doing our small bit towards reducing the impact of the energy demands of digitalisation.
Before he co-founded Strategic Blue in 2010 with John Woodley, Dr James Mitchell traded electricity.
It was here that he developed his awareness of just how much power data centres consume.
James saw many similarities between the wholesale energy markets and cloud computing. After recognising these similarities, we developed a unique approach that added additional and significant value to the cloud supply chain for customers and partners. Learn more.
If you’d like to follow our progress, please follow us on LinkedIn.
Our customers
We support a wide range of customers including individual university researchers, small and medium-sized enterprises and global cloud resellers striking billion-dollar deals.














