Strategic Blue is thrilled to announce the appointment of Mascha van Eijk as Head of Sales. The appointment comes at an incredibly exciting time for Strategic Blue as it is undergoing a rapid phase of growth led by our newly appointed CEO, Carl Allen

As new Head of Sales, Mascha will work closely with sales, product and marketing to drive business growth. In addition, she will contribute to, and accelerate our company vision to help all organisations and partners benefit from optimal value and visibility of cloud spend, whilst reducing the impact on our environment.

Mascha has an impressive track record in sales leadership, having previously held positions in Atos, Diligent and Siemens. With over 20 years of experience across Outsourcing, SaaS and IT sectors, Mascha is an expert in building, developing and building high-performing sales teams operating across diverse sectors and markets. 

Commenting on her appointment, Mascha said As organisations strive to leverage cloud investments to amplify their capability to innovate, enhance their competitive position, drive business growth, and ultimately top line revenue, the collaboration between finance, business and technology teams and executives is becoming increasingly paramount. Through our unique approach to Cloud Finops, the varied background of the specialists at Strategic Blue, and our strategic position between Clouds, we empower clients in getting the best value out of their Cloud investments. I am delighted to be joining Strategic Blue at what is a very exciting time for the organisation.”

We look forward to benefiting from Mascha’s vast experience in building partner relationships, implementing successful sales strategies and driving customer success to propel Strategic Blue forward. 

“I am thrilled to welcome Mascha to our exceptional team at Strategic Blue. Her industry and market experience, client centricity and empathy are a great fit for our business, clients and partners. I am looking forward to working closely together to take us to the next stage of our exciting journey.” Carl Allen, CEO of Strategic Blue.

About Strategic Blue

Founded in 2010, Strategic Blue is a financial services organisation specialising exclusively in cloud procurement, cost management and optimisation. We provide Cloud Financial Operations, “Cloud FinOps”, services to cloud customers directly and via our partners.

Our services allow cloud customers to buy in the way they want, understand their cloud usage and continually optimise their cloud costs. We also allow our customers to benefit from additional discounts not accessible directly from cloud vendors.

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